Road Rage: The Scourge Of Americas Roadways :: essays research papers fc

Theme: Road RageGeneral Purpose: To convinceSpecific Purpose: To persuade the crowd to battle "road rage" by expanding driver awarenessThesis Statement: "Road rage" brought about by forceful driving propensities is a developing pandemic influencing the present streets, however there is a solution.Ethos: Include myself in my statements.Pathos: Audience should feel stunned at the outcomes of street rage.Logos: Cite measurements and examination resources.IntroductionI. What number of you have ever been in an engine vehicle? Did you realize that "motor vehicle crashes are the main source of death among Americans 1-37 years old." With the biggest % being our age gathering. (Protection Institute for Highway Safety)II. Many car crashes could have been handily forestalled notwithstanding the furious hazard called street rage. Street rage brought about by forceful driving inclinations is a developing pestilence influencing the present streets, however there is a solution.Transition 1: As you can see street rage is a significant issue that might influence all of us. Be that as it may, a significant number of us have various thoughts of the extent of street rage.BodyI. You can more readily battle "road rage" by understanding what it is...A. Street rage or forceful driving is characterized as conduct in the driver's seat in which incensed drivers lose their temper and take part in hazard taking conduct or endeavor to harm or slaughter another driver or person on foot over minor traffic disputes.(Dr. Leon James, Professor of Psychology at the University of Hawaii, further characterizes street rage by separating it into three types)1. Verbal Road Rage is made out of practices, for example, shouting, swearing, signaling, blaring, and insulting.2. Calm Road Rage incorporates griping, hurrying, contending, and resisting.3. Epic Road Rage incorporates cutting off, blocking, pursuing, battling, and shooting.B. All of you are imagining that we've all done a portion of those things, yet nobody truly gets injured. You can be certain that is actually what Tracie Alfieri and Narkey Terry additionally thought.1. As indicated by a June 2, Newsweek article, Tracie Alfieri got irritated by the way in which Rene Andrews maneuvered into her path. Alfieri attempted to pass Andrews on the correct at that point cut in front and hit the brakes making Andrews turn into a halted tractor bringing about the loss of Andrews' half year old unborn kid. Tracie Alfieri was indicted this May for vehicular homicide and condemned to year and a half in jail. (Newsweek)2. In the most normally refered to occurrence of street rage, which finished in three passings: Narkey Terry and Billy Canipe got engaged with a round of feline and mouse on the grounds that Canipe was moving too gradually in the left path.

Where the Wild Things Are Reading Log

VISUAL Title: Where the Wild Things Are Director: Spike Jonze Cultural Perspective: American Gender Perspective: Male Critical Reputation: Yes (Nominated for the Saturn Award) Date of Response: 21 September 2011 ‘Where the Wild Things Are’ guided by Spike Jonze connections to the subject emergency and change through the character Max and his battle to control his feelings. Max flees and nods off and dreams of the island where the wild things live every wild thing speaking to parts of himself and his associations with his family members.On the island he is set to oversee his own sentiments subsequent to battling with his mom. The wild things are images of the connections he has with his sister and mum and his own feelings. A significant number of what occurs in his existence where the wild things live equal Max’s realityâ such as the earth lump war which differentiates the snowball battle he had where he parts his feelings into great and ‘bad’ groups. Carroll, Douglas and KW are his ally while Judith, Ira, Alexander and Bull are classed as bad.Carroll is an image of Max’s wild outrage and his ruinous side which Max comprehends the best since he is continually doing combating outrage. Douglas is the image of reason and KW a young lady who is loaded with affection and speaks to his mom particularly when she conceals him from Carroll and furthermore the cozy connection among Carroll and KW since he has a cozy relationship with his mom and she is the person who encounters the majority of his displeasure blasts, anyway she isn't generally there when he needs her since she needs to work.But there is a dazzling second among Max and his mom right off the bat in the film which represents the adoration between them, when his mom composes the story Max advises her while he plays with her feet. ‘†There were some buildings†¦ There were these extremely tall structures, and they could walk. At that point there were a fe w vampires. What's more, one of the vampires bit the tallest structure, and his teeth severed. At that point all his other teeth dropped out. At that point he began crying. And afterward, the various vampires stated, â€Å"Why would you say you are crying? Weren't those simply your infant teeth? † And he stated, â€Å"No.Those were my adult teeth. † And the vampires realized he was unable to be a vampire any longer, so they left him. The end. †Ã¢â‚¬â„¢ This is a second when Max opens up to his mom through his innovative side, and probably the most pleasant second among Max and his mom in the entire film. Judith is an image of his relationship with his sister. They don’t truly jump on and she isn’t there for him when he needs her as spoke to by the statement that Judith says ‘†You know what? You can't do that back to me. In case we're disturbed, your activity isn't to get vexed back at us. Our responsibility is to be upset.If I get distra ught and wanna eat you, at that point you need to state: â€Å"Oh, OK. You can eat me. I love you. Whatever fulfills you, Judith? † That's what you should do! †Ã¢â‚¬â„¢ this is actually what Max anticipates from his sister and he is continually angry with her. Ira represents the piece of Max that is pushed around by the individuals throughout his life and Alexander represents the side of Max that nobody tunes in to and is abused by the other wild things. Bull is an image of the excursion and how that there are continually going to be portions of yourself you won’t comprehend and that Max’s enthusiastic excursion has just barely begun.Max changes all through his time on that he spends on the island and comes to comprehend what his mom needs to endure as he sees it incredibly hard as accountable for Carroll as he is boisterous. As he leaves the island KW says ‘†Don’t go, I’ll gobble you up. I love you so†Ã¢â‚¬â„¢ which reflect s how she gulped Max to shield him from Carroll since she adores him. He returns to have a more prominent comprehension of himself and what his mom needs to endure. All through the film you feel frustrated about Max as he is misjudged and ignored.His sister doesn’t go to bat for him when he is crushed in the snow fortress he worked with him inside. I likewise felt that a portion of his conduct was pointless however all through his stay on the island you discover that he had recently not developed enough to comprehend what others needed to endure until he needed to endure it himself. ‘I don't converse with owls. Owls are moronic. ’ This statement represents how Max has no understanding and gets a handle on left since he can't comprehend what the owls are stating simply like Carroll.The film likewise associates with the subject emergency and change with the possibility that kids are troubled with grown-ups issues. Max is told by the instructor at school that the su n is going to bite the dust and this stuns him. Later on while he and Carroll are visiting the island they run over the vacant piece of the world. Carroll says ‘†this some portion of your realm isn't so good†Ã¢â‚¬ ¦ †Well, look this used to be all stone, presently it’s all sand, and afterward one day it’s setting off to all be residue and afterward the entire island will be dust, and then†¦ I don’t even comprehend what comes after residue. ’ This represents how max is troubled with the way that in addition to the fact that his is silly creative mind biting the dust so is he, much the same as the sun. Later max reacts by saying ‘†Carroll, did you realize the sun was going to bite the dust? †Ã¢â‚¬â„¢ Carroll reacts with ‘†What? I’ve never heard that†¦ gracious please. That can’t occur. I mean you’re the ruler, and take a gander at me, I’m large! By what means can fol ks like us stress over a small thing like the sun? †Ã¢â‚¬â„¢ this shows how Max’s issues appear to be such a great amount of greater than the sun right now yet there is as yet the concern snacking at him.When Max discovered that the sun was going to kick the bucket, I felt irate at his educator for not clarifying that it will take a large number of years and for frightening Max. I didn’t like the appearance of stress on Max’s face, when we see that this kid has a lot more to deal with in himself, and is currently troubled by something he needn’t stress over as it is as yet a large number of years away. He discovers that he can keep living despite the fact that Judith lets him know ‘Happiness isn't generally the most ideal approach to be upbeat. ’ He finds there is a whole other world to being glad than he had suspected previously

What the woods or jungle symbolize Essay Example

What the forested areas or wilderness represent Essay Life, in particular, the dangers associated with it are represented by the wilderness or woods in the story. The character who doesn't spare a moment to face challenges throughout his life is Ben. Actually, he entered the wilderness with the expectation of understanding his fantasies. Thusly, he oversaw his own life. Then again, the hero is apprehensive and is really losing his grasp onto his life. At the point when he lost his employment, Willy told his children that the forested areas are ablaze (2. 2). Additionally, Ben reveals to Willy that even while the wilderness is dim, he should in any case go into it (2. 8). What the Garden represents The heroes want to bear the cost of for his family a decent life is represented by the nursery in the story. Before the structure of the condo hinders, the produce from Willys garden develop in wealth. Anyway the physical advancement in their neighborhood adjusted the instance of his nursery. The hero is endeavoring to develop something for his family. For example, he needed to get effective with the goal that he can accommodate them. Willy was right around an achievement in doing this. In any case, he in the long run neglected to change is dream into the real world. Close to the finish of the story, one of the last things he did preceding his death is to plant seeds in his nursery. It is to be sure, a vain endeavor. Achievement, for Willy is something he most urgently hungers for however never had. What the Brand Names and the Car represent The utilization of brand names in the story, for example, Studebaker, Hastings, Simonize, and Chevrolet helps in uplifting the authenticity of the story (1. 3). These brands viewed as superficial points of interest additionally connote the material achievement that the hero needs for and how it in the end ends up being empty. We will compose a custom exposition test on What the forested areas or wilderness represent explicitly for you for just $16.38 $13.9/page Request now We will compose a custom paper test on What the forested areas or wilderness represent explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on What the forested areas or wilderness represent explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Willy is misdirected into accepting that the ownership of these things is commensurate to progress. Maybe the most interesting image introduced in the story is that of the vehicle. Network and family pride are represented in the end of the week trips and cleaning. All things considered, the vehicle additionally implies the instrument by which the hero acquires a living. Much the same as the vehicle, Willy likewise gets to the heart of the matter when he wears out (Otten 54). What the Rubber Hose represents The presence of the elastic hose brings to mind the frantic endeavor of the hero to end his own life. He attempted to end it all by breathing in gas (2. 8). Amusingly, gas speaks to one of the most significant components expected to deliver heat which is something basic for the solace and strength of his family. Demise, in the strict sense accomplished by methods for breathing in gas is tantamount to the allegorical passing that the hero feels in his endeavors to give a fundamental need to his family. The topic of death is legitimately identified with the imagery spoke to by the elastic hose in the story. Willys endeavor to breathe in gas to murder him self means his expectation of getting away from the real factors of his reality. He attempts to get away from the challenges of losing his employment and his inability to acknowledge achievement. Trickiness and sorrow is additionally meant by the elastic hose. Willys spouse is confused over the alleged motivation behind the elastic hose when she discovered it inside their home (2. 1). The beguiling idea of the elastic hose is showed the second Biff got some information about it and the last denies its reality (2. 1). What the recording device represents The adjustment in the heroes life by methods for the headway in innovation is represented by the recording device. In like manner, it represents the finish of his vocation as a sales rep. The second Howard, his supervisor introduced the recording device to him, it appears that Howard is progressively intrigued by the innovation and sound of the gear than on his representative who is attempting to remain at work (2. 2). Tragically, the administrations that Willy can offer isn't longer required at work. He is then terminated by his chief. In any case, Willy likewise had his deficiencies. He doesn't invite change and would prefer to choose not to move on. The scene where the hero is disregarded with the gear and incapable to turn it off foresees his hesitance to change (2. 2). He despite everything accepts and would not have any desire to change his old equation for progress. Be that as it may, in his activity, what makes a difference is whom you know and not what you know. He isn't fully informed regarding the most recent in innovation or even in business. In any case, he never lost expectation. He needed to desert something for his family when his opportunity arrives. This aim is meant by his demonstration of planting seeds in the nursery. What the descending developments infer The words down, falling, and fall just as the development they recommend over and over shows up in the story. They stress the defeat of the hero and his family. The term â€Å"beaten down† is utilized to portray the hero (1. 6). Willy is likewise portrayed to tumble down in the bed with his fancy woman at one point in the story. He fell on his knees when his oldest child found his undertaking with another lady. Biff, his oldest child ran down eleven stairwells subsequent to taking a pen from the workplace of Oliver. Eventually, his better half let blossoms fall down his grave as he was at long last let go (2. 9). He needed to desert something to his oldest child. In his dream, he needed his oldest child to be an effective man. Willys demonstration of planting seeds in the nursery represents his fantasy for Biff. In any case, Willy is bound to fall flat in spite of his activities. He started to plant seeds in the nursery at night, the hour of day where there is no light from the sun (Griffin 54). Clearly, the planted seeds need daylight so as to develop. Moreover, huge high rises began to ascend around their home proposing a feeling of imprisonment (Bigsby 117). As focused on before, Willys planting of the seeds is a purposeless demonstration. In any case, the hero is persevering on his endeavors to look for acquittal and compromise. The previously mentioned images speak to the heroes bombed dreams just as his hesitance to change, in this way his failure to carry on with his life in the now. The story is loaded up with images which when deliberately examined permits the crowd to interpret the messages that the creator looks to pass on. The images additionally help the crowd to more readily comprehend the characters depicted. The story over and over anxieties the disappointment of the man who isn't actually as fruitful as he professes to be. Willy wastes his pitiful pay by buying another pair of stockings for his courtesan. Such activity forms into further disillusionments including his powerlessness to help his family. The hero endeavors to bring his oldest child up in similarity of him. He needed Biff to be persevering and aggressive like him. Be that as it may, when his oldest child developed to turn out to be something else, Willy assumes on the fault. Subsequent to deciphering the shrouded implications behind distinguished images in the story, the crowd can discover it easer to comprehend the character of the characters depicted. The hero, Willy Loman, is an eager man. In any case, he is a disappointment in two of his most significant jobs in life †that of a spouse to Linda and a dad to Biff and Happy. The imagery all through the story is introduced on contrasts (Murphy 7). It is based on the regular and the customary differentiated against the far off and the inconceivable. It is moreover based on the merry fellowship of the days passed by with the desolate, upsetting present. Thus, the imagery in the story is based on dream with reality just as on the egotistical law of the wilderness with adoration. Memories of the Loman living arrangement before the improvement in their neighborhood are that of a cheerful past. At present, with high rises shutting in, it is preposterous to expect to plant anything in the yard. In any case, the hero despite everything endeavors to do as such on his last day. The picture of Willy conveying an electric lamp at night, planting lettuce, beet, and carrot seeds in the fruitless land, epitomizes the foolishness of the existence he lived just as the legacy he deserts as his â€Å"seed. † The wilderness, precious stones, timberlands, and outskirts speak to the things past your compass. Then again, the fridge and the vehicle in addition to other things imply Willy’s day by day battles and disappointments throughout everyday life. The image of the nurturing water in the tank is set rather than the image of self destruction which his better half finds, the dark elastic channel with a connection that fits the gas funnel of the warmer. The characters in the story demonstration and sound like typical individuals, managing basic residential just as social concerns. In any case, the flashback dream groupings of the hero just as the perpetually clear imagery in the story’s smart issue with acknowledged social desires likewise meet the prerequisites of an expressionistic work, which doesn't depict genuine to such an extent as abstract portrayal of life. The story presents a representation of a man who figured out how to strike an enthusiastic harmony which keeps on reverberating. Willy Loman is a man of his time. In any case, partly, he is additionally immortal. He has interested crowds the world over and keeps on captivating them up to this point. Works Cited Abbotson, Susan C. W. Understudy Companion to Arthur Miller. Santa Clause Barbara, California: Greenwood Publishing Group, 2000. Bigsby, C. W. E. Arthur Miller: A Critical Study. New York: Cambridge University Press, 2005.

Frederick Douglass PSAT passage discussed on the College Board website - before the PSAT

This is another little oddity I came across on the College Board website. While poking around, trying to find information about the connection between the College Board and  The Atlantic  in an attempt to explain why the latter was publishing false  information about the SAT, I ended up on the  AP US History (APUSH) professional development  page specifically the section devoted to teaching using historical documents to teach close reading and analytical writing.   Id heard about the controversy surrounding the redesigned AP test, and I was curious just what the College Board was preaching   to teachers in terms of how to prepare students for the new exam. Although I probably shouldnt be surprised by these things anymore, I was a  bit taken aback by the multiple-choice check for understanding questions. The page is, after all, designed for adult professionals, a reasonable number of whom hold graduate degrees; for those of you who dont care to read, lets just say its not exactly what anyone would call a sophisticated pedagogical approach.   What really shocked  me, however, was this video of a model AP classroom, in which a group of students discuss a primary source document about†¦ you guessed it, Frederick Douglass and the 4th of July.  Based on everything Ive heard about the PSAT, this was almost certainly  the same passage that appeared on that test.   While the video must have  made a while ago to coincide with the first administration of the new APUSH exam the students featured in it are presumably well  past the point of taking the PSAT theres still something not quite kosher about the College Board swearing students to secrecy about the content of an exam when content from that exam was  presented on its website (albeit in a section students are exceedingly unlikely to find on their own) before the exam was even administered.   It also got me wondering  whether passages (founding documents or otherwise) that will appear on the new SAT are already presented or alluded to  elsewhere on the College Boards website. In particular,  at the possibility that the founding documents that appear on the SAT will simply be chosen from among the key APUSH primary source documents. Assuming that the Official Guide is accurate, there will be non-American documents as well, but it seems like a reasonable assumption that many of the documents will issue from that list.   Again, something seems a little off here. This is a list intended for  APUSH  classes; surely there are many US history classes across the country that will not have such a heavy focus on primary-source documents.  If the students who read these documents in school prior to encountering them on the SAT  are primarily APUSH students, where does that leave everyone else? Even a strong reader is at a disadvantage if he or she  has limited knowledge of a topic, and most students are not exactly racing  home after school and reading Frederick Douglass for fun.    You cannot create an internationally administered  exam that is given to students following every sort of curriculum imaginable and then claim is is somehow aligned with what students are doing in school. Rather, it is aligned or intended to be aligned with what some  students  doing in school.  Exactly how  is that supposed to make things more equitable?

Argumentative Essay Overtime They Adapt A Defense...

Throughout many years of schooling, in each class anyone has taken there are always the common stereotypes of students; the brainiac, the class clown, etc, but one that often most don t pay attention to is the student who sits in the corner of the classroom and twiddles their thumbs. They don t do much, maybe turn in a couple of assignments, raise their hand to go to the restroom but other than that, they’re simply passing by. They put up a front, act as if they don’t care and that’s usually because they have learned to be this way. These students replace their space for intellectual thoughts with sarcasm and boredom, completely shutting down their minds. Overtime they adapt a defense mechanism, a type of wall of carelessness to keep the insults from fellow classmates and teachers. The students seemingless careless attitude is a tactic, they use as a way to shield themselves from others judgements of their learning processes. This behavior allows them to neutrali ze these insults for not being able to understand a subject and instead accept the fact that they won’t be able to expand their education. As Mike Rose points out, â€Å"You’ll have to shut down, have to reject intellectual stimuli or diffuse them with sarcasm, have to cultivate stupidity, have to convert boredom from a malady into a way of confronting the world† (Rose 156). By closing off their minds, these students accomplish their twisted goal of becoming the average, never really exceeding the bare minimum. TheyShow MoreRelatedProject Managment Case Studies214937 Words   |  860 Pagesinspect for either internal or customer deviations. Our current manpower requires that schedules be juggled to accommodate 100 percent inspection levels on hot items. We seem to be getting more and more items at the last minute that must be done on overtime. Donley: What are you suggesting? A coordination of effort with marketing, purchasing, production scheduling, and the manufacturing function to allow your department to perform their routine work and still be able to accommodate a limited amountRead MoreLibrary Management204752 Words   |  820 Pagesof Control . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 172 Line and Staff Positions . . . . . . . . . . . . . . . . . . . . . . . . 174 Coordination . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176 Coordinating Mechanisms . . . . . . . . . . . . . . . . . . . . . . 177 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 179 9—The Structure of Organizations—Today and in the Future. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Read MoreDeveloping Management Skills404131 Words   |  1617 Pagesinformation each day than we can possibly pay attention to. More than 6,000 business books are published each month. Moreover, no mechanism exists to organize, prioritize, or interpret that information, so it is often unclear wh at is crucial and what can be ignored. Consequently, the relationship we have with the sources of that information is the key sense-making mechanism. Building trusting relationships is a critical part of coping with information overload. It is a fact that when everything is changingRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagescommunication style may be straightforward and open, which others may find uncomfortable and threatening. To work effectively with people from different cultures, you need to understand how their culture, geography, and religion have shaped them and how to adapt your management style to their differences. Managers at global companies such as McDonald’s, Disney, and Coca-Cola have come to realize that economic values are not universally transferable. Management practices need to be modified to reflect the values

Essay about The Palimpsest Freedoms Dual Nature

From the very beginning of The Handmaid’s Tale, Margaret Atwood constructs the world of Gilead around a central metaphor: the palimpsest. By enforcing rigid controls, Gilead has wiped away almost all forms of female freedom—reproductive rights, independence, and the choice of when and how to die—with considerable success. However, like the faint outlines of older texts on a palimpsest, hints of all these constructs and desires linger on. Atwood uses the extended metaphor of a palimpsest to illustrate freedom’s dual nature: while it can be easily eroded by fear and exploitation, it cannot be truly eradicated from the human spirit or society. Atwood sets up the extended metaphor of palimpsest in the book’s first pages, laying the†¦show more content†¦In an effort to produce a child, Serena sends Offred to Nick where they both attain more than robotic sexual intercourse, but less than love. Undertones of and yearning for attraction, passion, a nd freedom in sex cut across characters, even the supposedly pious, showing that not even the horrific controls Gilead imposes can completely stifle humanity’s need for them. As the novel continues, the narrator paints a picture, emerging in small recollections of how Gilead slowly choked off the old world and put itself in its place, showing the relative ease with which women’s freedoms were given up and taken away, and how simple it was to remake the United States’ society. Women, including Offred’s mother, helped the process by burning pornography and, eventually, becoming Aunts in exchange for a little power or being spared the Colonies. The old United States died with the President’s Day massacre, where the Gileadean revolution is said to have simply, â€Å"shot the President and machine-gunned the Congress† (174). Gilead uses fear of death, of torture, and of reprisals as its main weapon, as Offred faces either reckoning or salvation at the hands of the Eyes, â€Å"They can do what they want with me. I am abject. I feel for the first time, their true power† (286). Atwood attributes a sense of vulnerability a nd fragility to

Marketing Strategy Plan and Orientation

Question: Discuss about the Marketing Strategy Plan and Orientation. Answer: Introduction: Myer is one of the most recognized organizations present in Australia that is known for retailing huge range of products, including clothes and apparels, footwear as well as accessories, furniture, toys, and many more (MYER, 2016). Established in the year of 1900, the organization has come a long way in evolving itself to become one of Australias most popular department stores. Myer, headquartered at Melbourne, has gradually expanded itself, and has diversified its business as well, that in turn has fetched it huge organizational success. However, just like any other organization, Myer is also encountering a tough competition from other rival giant organizations, and hence it adopts as well as continually re-evaluates the effective strategies undertaken to survive in a competitive market ("MYER", 2016). It is needless to say that Myer has already succeeded in establishing itself as a renowned organization, yet it must be able to sustain itself in future. Myer already has got new comp etition knocking at its doorstep, and with Woolworths or David Jones, it is left with no option other than employing a market plan that will help it enhance its profit, and enjoy competitive advantage over other firms. As part of its marketing strategy, Myer has to create products that best suits their consumer demands, and at the same time has to promote its products, so as to enhance and further develop the brand reputation of the organization. The following report aims to discuss and critically analyze the marketing strategy as well as marketing issues adopted and encountered by Myer. Discussion: Myer is a departmental store, and as such it offers a huge range of products and services to its consumers. However, as an organization it must be very careful of what is it producing, and how far the products offered, are being able to satiate the demand of the consumers. Consumer Demand and Market Orientation of Myer: Consumer satisfaction is one of the major determinants of the success of an organization, as only if an organization is capable of fulfilling the demands of the consumers, an organization will be able to flourish itself in future. With the growing trends, and the emergence of a variety of new departmental stores, an organization will necessarily need to identify its target market, understand the pattern of the consumer behavior, and improve its service accordingly. The major problem with Myer has been that in the recent years, the organization has miserably failed to critically respond to the consumer expectations (Kumar et al., 2013). The current CEO of Myer, Richard Umbers, was found to admit that the organization has failed to bring about a transformational change in the marketing experience. While most of the international brands, such as Macys and John Lewis, are smoothly conducting their business via virtual platforms, Myer has been a failure in embracing online shopping method in the accurate way. The organization, according to Umbers, has been slow and reluctant in adopting innovative changes in the virtual marketing strategy, because it believed that online sale accounts for only 10% of the total retail sale of an organization. However, this is a mere delusion, as it is worth-mentioning here, that John Lewis has already been selling 25% of its goods with the help of internet only. While most of the international counterparts of Myer have been successful in tempting the consumers to try out their exclusive stock via online platforms, the cyberspace of Myer has been warning the consumers that its online platform offers only a limited range of products. It is noteworthy that Macys has claimed that 89% of the growth in its sales has come from nowhere but its online sites only (Goodman Remaud, 2015). The clicking and collecting strategy is not only very much in vogue, but is also highly useful and convenient a method, consumers are opting for. Although, My ers also offers goods via online stores, it is far from being convenient, as the Australian store usually offers ordered goods only after four to seven working days, and most shockingly, in case of the Western part of Australia, the goods cannot be delivered before 10 days. The delay in shipping can push a huge number of consumers away from the organization. Multinational organizations such as John Lewis are offering freight service to ensure comfortable, convenient shopping experience, and hence Myer also needs to make its online sites more effective. Pricing Strategy of Myers The importance of pricing strategy can never be overemphasized in business. It is pointless to state that if an organization like Myers is speeding towards enhancing its revenue, and regaining its position, it must be able to adopt an effective pricing strategy. The management authority of Myers has rightly realized that if it continues with higher price strategy, it may end up suffering from low sale rate. Hence, the organization has rightly adopted the competitive pricing policy (Kumar et al., 2013). As a result of this strategy, if an Australian rival organization is offering any product at a cheaper cost than its counterpart in Myers, and if the store member of Myers, is able to verify the fact, then Myer will Price Match it. The strategy has enabled the organization offer goods at a highly competitive price that in turn can help in enjoying competitive advantage over other organizations. Again, apart from selling its products at reasonable prices, this strategy is also helping M yers to gain recognition among the masses, as an organization that does not overcharge from the public (Abhayawansa Guthrie, 2014). Competitive Forces Challenging the Position of Myers It has to be remembered that Myer operates in a highly competitive retail market in Australia, and if the organization fails to adopt the effective strategies, it can get negatively impacted by some of the most powerful domestic as well as international entrants of the market (Hingley et al., 2015). Myer has gained considerable popularity in market, especially because of its wide range of clothing and apparel collection, and hence the organization should be more focused to boost the sale of its clothes and dress products. The organization has recently adopted a strategy whereby Myer is able to offer highly fashionable, well-designed clothes at highly affordable rates. These clothes fall under a mid-market banner, and as a result, although the clothes are highly fashionable, these are surely affordable to a majority of the consumers. However, it is to be noted that despite the desperate efforts of Myer to regain its position, the organization is suffering from flat sales, ultimately l eading the organization lose its market value before the shareholders (Goodman Remaud, 2015). Figure 1: Myers Share Price Going Down Source: ("MYER", 2016) As it can be understood from the above graph, the value of the organization has been continually going down, as Myers, at present, is finding it tough to survive in the retail market of Australia. One of the major reasons why the organization is suffering from challenges in the retail market of Australia is that it is failing to establish its own identity, by selling its own brand. The very reason why organizations, such as Hennes Mauritz or Aldi are swiftly flourishing is because these organizations are selling home brands (Andrews, 2014). Myer is required to build its own brand, and it needs to sell its own products. Myer is assuming the role of a landlord whereby it is renting out space to other brands, and in the process it is more likely to end up as a shopping mall inside a shopping mall. It should start manufacturing its own products only, and it should sell the same in its departmental stores, as it will help it in building a stronger brand image and reputation. Major Competitive Issues Faced by Myer However, the organization at present is all set to boost its sales, as the CEO Umbers claimed that the organization is all set to boost its sale growth greater than 3% between the period of 2016 to 2020 ("MYER", 2016). Hence, for this reason, the organization has adopted an effective strategy that can help them offer better consumer satisfaction. Keeping this in consideration, the organization has not only invested a lump sum amount for Omni channel, but it has also started investing for providing the consumers with free Wi Fi and digital hubs in many of its stores. The organization needs to improve the consumer experience, and for that, it is not sufficient for Myer to open up a virtual selling platform (Armstrong et al., 2013). The organization needs to offer a highly integrated, multi-channel service to the consumers, so that the consumers can easily enjoy the re-development of the digital as well as online offers via its e-commerce site. The organization, keeping in mind the rece nt drop in sales, also needs to create consumer loyalty programs that will help the company retain its old consumers, while drawing the attention of the new ones. Providing free delivery to the consumers, on online purchase of products can be a discreet way of increasing consumer loyalty (Westcott Pendleton, 2013). Segmenting and Targeting Issues Faced by Myer Besides, in order to survive in the highly competitive market of todays world, an organization has to improve the quality of its service. However, Myer is one important example of a traditional Australian retailer that has failed to adopt innovation. As a result, it is terribly failing to provide high quality service or product information to the consumers (Cumming Johan, 2016). A major problem here is that Myer has failed to divide the consumer market according to demographic, psychographic or product use (Cross et al., 2015). The organization comes up as just another departmental store, which does not target or segment the market according to the demographic or lifestyle lines. For example, Zara has a definite targeted consumer market, and it produces most of its products targeting the 20 to 35 year old people. In absence of any such specific target market, Myer is losing out as it is not capable of enticing a particular section of consumers (Azizul Islam Jain, 2013). It has to b e remembered that targeting and positioning plays an extremely an important role. In case Myers fails to know what their consumers want, and when, the organization soon will be replaced by the emerging international retailers. Importance of Market Research to Prosper in Future: The major problem that Myers is facing is that it is gradually losing its relevance in the present market, and hence it is required to update itself according to the choice and expectations of the consumers (Vernon, 2012). The management authority, for this reason, must undertake market research, in order to understand its target market. In this context, it is noteworthy that the organization has already undertaken a few market research programs, with the purpose of identifying its key consumers (Czinkota Ronkainen, 2013). According to the Roy Morgan Data, the Australia retail market has mainly three kinds of consumers- high value consumers, who are very much brand conscious, fashion forward consumers who are known for leading the fashion pack, and those consumers who are willing to buy products at a highly affordable rate. Myers needs to produce its products, especially the garments, keeping in mind the needs of the three classes of consumers. The organization, at present is primar ily focused on selling branded products, the price of which is relatively higher (Chimhundu et al., 2015). Instead of promoting and selling other brands, the organization should focus on manufacturing and selling its own brands. It has to be remembered that due to high unemployment rate in Australia the country is facing an economic downturn that in turn has led to weak consumer sentiment (Andrew, 2015). The Australian retail landscape has undoubtedly changed in the recent few years. At present, the number of impulsive consumers has disastrously gone down, as nowadays, the consumers take time, compare prices, and then choose. The economic downturn and high rate of unemployment have greatly influenced the purchasing decision of the consumers, and hence the retail business of Myers will face a miserable end, if it does not engage in multichannel marketing, and invent new business models (Cleaver et al., 2015). Recommendations: As it is known, the target market of Myers has always been middle and upper middle class consumers of Australia, however if the organization is willing to flourish in future, it must learn how to expand and develop in other countries as well. Global presence is very important, as it will not only increase the scope of serving greater number of consumers, but will also help the organization in enhancing the brand recognition of the company as well (Tung Carlson, 2015). There is a variety of foreign retail stores in Australia which are dominating the retail sector, and since Myers is encountering much competition from them, it will be a discreet decision for the organization to merge with them. This tie up will not only help the organization in retaining its position in the retail market, but it will also need to establish its identity in foreign locations as well (Sutton-Brady et al., 2015). There is a variety of restrictions and government regimes that act as a strong impediment for the swift growth of Myers. For example, one major impediment is faced by Myers, because of the regulations on trading hours it is practically impossible for the organization to serve the consumers as per their convenience (Adhikari et al., 2016). Hence, the organization is likely to lose its position to the online retailers, until and unless it ensures digital success in its retail activities. Myers will be required to adopt a more consumer-oriented approach, whereby it would be able to serve the consumers via online as well as mobile channels. Again, in order to serve the consumers in a satisfactory way, the organization needs to challenge the traditional concept of digital market, and must introduce the idea of channel hopping, whereby a consumer can buy online, but at the same time he can be offered the option of trying out the product in the offline store, before making the payment (Shafritz et al., 2015). Myers is definitely making a huge progress with the introduction of seve ral attractive features to its online stores, such as gift voucher and wish list for the consumers. However, the organization should focus more on the problem of the underdeveloped distribution channel, as the organization serves only a few locations in Australia. Geographic expansion is much needed, if Myer wants to emerge as one of the most recognized departmental stores of Australia (Lessard et al., 2013). Conclusion: Myers has a huge prospect to flourish in future, and yet the organization must be very aware of the threats that may impede its growth. First of all, the entrance of a few reputed retail stores in Australia, is posing a serious threat to the existence of the organization. Hence, the organization must geographically expand itself, and enter into partnership with the recognized foreign retail brands, if it is willing to retain its position in near future. Amidst the economic slowdown and high unemployment rate, the organization will need to diversify its products and services, instead of sticking to the common retail products. Online and offline stores should be well-integrated, and the organization must move from a channel choice to a channel co-ordination strategy. 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