Monday, May 18, 2020
Argumentative Essay Overtime They Adapt A Defense...
Throughout many years of schooling, in each class anyone has taken there are always the common stereotypes of students; the brainiac, the class clown, etc, but one that often most don t pay attention to is the student who sits in the corner of the classroom and twiddles their thumbs. They don t do much, maybe turn in a couple of assignments, raise their hand to go to the restroom but other than that, theyââ¬â¢re simply passing by. They put up a front, act as if they donââ¬â¢t care and thatââ¬â¢s usually because they have learned to be this way. These students replace their space for intellectual thoughts with sarcasm and boredom, completely shutting down their minds. Overtime they adapt a defense mechanism, a type of wall of carelessness to keep the insults from fellow classmates and teachers. The students seemingless careless attitude is a tactic, they use as a way to shield themselves from others judgements of their learning processes. This behavior allows them to neutrali ze these insults for not being able to understand a subject and instead accept the fact that they wonââ¬â¢t be able to expand their education. As Mike Rose points out, ââ¬Å"Youââ¬â¢ll have to shut down, have to reject intellectual stimuli or diffuse them with sarcasm, have to cultivate stupidity, have to convert boredom from a malady into a way of confronting the worldâ⬠(Rose 156). By closing off their minds, these students accomplish their twisted goal of becoming the average, never really exceeding the bare minimum. TheyShow MoreRelatedProject Managment Case Studies214937 Words à |à 860 Pagesinspect for either internal or customer deviations. Our current manpower requires that schedules be juggled to accommodate 100 percent inspection levels on hot items. We seem to be getting more and more items at the last minute that must be done on overtime. Donley: What are you suggesting? A coordination of effort with marketing, purchasing, production scheduling, and the manufacturing function to allow your department to perform their routine work and still be able to accommodate a limited amountRead MoreLibrary Management204752 Words à |à 820 Pagesof Control . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 172 Line and Staff Positions . . . . . . . . . . . . . . . . . . . . . . . . 174 Coordination . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176 Coordinating Mechanisms . . . . . . . . . . . . . . . . . . . . . . 177 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 179 9ââ¬âThe Structure of Organizationsââ¬âToday and in the Future. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Read MoreDeveloping Management Skills404131 Words à |à 1617 Pagesinformation each day than we can possibly pay attention to. More than 6,000 business books are published each month. Moreover, no mechanism exists to organize, prioritize, or interpret that information, so it is often unclear wh at is crucial and what can be ignored. Consequently, the relationship we have with the sources of that information is the key sense-making mechanism. Building trusting relationships is a critical part of coping with information overload. It is a fact that when everything is changingRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words à |à 1573 Pagescommunication style may be straightforward and open, which others may find uncomfortable and threatening. To work effectively with people from different cultures, you need to understand how their culture, geography, and religion have shaped them and how to adapt your management style to their differences. Managers at global companies such as McDonaldââ¬â¢s, Disney, and Coca-Cola have come to realize that economic values are not universally transferable. Management practices need to be modified to reflect the values
Wednesday, May 6, 2020
Essay about The Palimpsest Freedoms Dual Nature
From the very beginning of The Handmaidââ¬â¢s Tale, Margaret Atwood constructs the world of Gilead around a central metaphor: the palimpsest. By enforcing rigid controls, Gilead has wiped away almost all forms of female freedomââ¬âreproductive rights, independence, and the choice of when and how to dieââ¬âwith considerable success. However, like the faint outlines of older texts on a palimpsest, hints of all these constructs and desires linger on. Atwood uses the extended metaphor of a palimpsest to illustrate freedomââ¬â¢s dual nature: while it can be easily eroded by fear and exploitation, it cannot be truly eradicated from the human spirit or society. Atwood sets up the extended metaphor of palimpsest in the bookââ¬â¢s first pages, laying theâ⬠¦show more contentâ⬠¦In an effort to produce a child, Serena sends Offred to Nick where they both attain more than robotic sexual intercourse, but less than love. Undertones of and yearning for attraction, passion, a nd freedom in sex cut across characters, even the supposedly pious, showing that not even the horrific controls Gilead imposes can completely stifle humanityââ¬â¢s need for them. As the novel continues, the narrator paints a picture, emerging in small recollections of how Gilead slowly choked off the old world and put itself in its place, showing the relative ease with which womenââ¬â¢s freedoms were given up and taken away, and how simple it was to remake the United Statesââ¬â¢ society. Women, including Offredââ¬â¢s mother, helped the process by burning pornography and, eventually, becoming Aunts in exchange for a little power or being spared the Colonies. The old United States died with the Presidentââ¬â¢s Day massacre, where the Gileadean revolution is said to have simply, ââ¬Å"shot the President and machine-gunned the Congressâ⬠(174). Gilead uses fear of death, of torture, and of reprisals as its main weapon, as Offred faces either reckoning or salvation at the hands of the Eyes, ââ¬Å"They can do what they want with me. I am abject. I feel for the first time, their true powerâ⬠(286). Atwood attributes a sense of vulnerability a nd fragility to
Marketing Strategy Plan and Orientation
Question: Discuss about the Marketing Strategy Plan and Orientation. Answer: Introduction: Myer is one of the most recognized organizations present in Australia that is known for retailing huge range of products, including clothes and apparels, footwear as well as accessories, furniture, toys, and many more (MYER, 2016). Established in the year of 1900, the organization has come a long way in evolving itself to become one of Australias most popular department stores. Myer, headquartered at Melbourne, has gradually expanded itself, and has diversified its business as well, that in turn has fetched it huge organizational success. However, just like any other organization, Myer is also encountering a tough competition from other rival giant organizations, and hence it adopts as well as continually re-evaluates the effective strategies undertaken to survive in a competitive market ("MYER", 2016). It is needless to say that Myer has already succeeded in establishing itself as a renowned organization, yet it must be able to sustain itself in future. Myer already has got new comp etition knocking at its doorstep, and with Woolworths or David Jones, it is left with no option other than employing a market plan that will help it enhance its profit, and enjoy competitive advantage over other firms. As part of its marketing strategy, Myer has to create products that best suits their consumer demands, and at the same time has to promote its products, so as to enhance and further develop the brand reputation of the organization. The following report aims to discuss and critically analyze the marketing strategy as well as marketing issues adopted and encountered by Myer. Discussion: Myer is a departmental store, and as such it offers a huge range of products and services to its consumers. However, as an organization it must be very careful of what is it producing, and how far the products offered, are being able to satiate the demand of the consumers. Consumer Demand and Market Orientation of Myer: Consumer satisfaction is one of the major determinants of the success of an organization, as only if an organization is capable of fulfilling the demands of the consumers, an organization will be able to flourish itself in future. With the growing trends, and the emergence of a variety of new departmental stores, an organization will necessarily need to identify its target market, understand the pattern of the consumer behavior, and improve its service accordingly. The major problem with Myer has been that in the recent years, the organization has miserably failed to critically respond to the consumer expectations (Kumar et al., 2013). The current CEO of Myer, Richard Umbers, was found to admit that the organization has failed to bring about a transformational change in the marketing experience. While most of the international brands, such as Macys and John Lewis, are smoothly conducting their business via virtual platforms, Myer has been a failure in embracing online shopping method in the accurate way. The organization, according to Umbers, has been slow and reluctant in adopting innovative changes in the virtual marketing strategy, because it believed that online sale accounts for only 10% of the total retail sale of an organization. However, this is a mere delusion, as it is worth-mentioning here, that John Lewis has already been selling 25% of its goods with the help of internet only. While most of the international counterparts of Myer have been successful in tempting the consumers to try out their exclusive stock via online platforms, the cyberspace of Myer has been warning the consumers that its online platform offers only a limited range of products. It is noteworthy that Macys has claimed that 89% of the growth in its sales has come from nowhere but its online sites only (Goodman Remaud, 2015). The clicking and collecting strategy is not only very much in vogue, but is also highly useful and convenient a method, consumers are opting for. Although, My ers also offers goods via online stores, it is far from being convenient, as the Australian store usually offers ordered goods only after four to seven working days, and most shockingly, in case of the Western part of Australia, the goods cannot be delivered before 10 days. The delay in shipping can push a huge number of consumers away from the organization. Multinational organizations such as John Lewis are offering freight service to ensure comfortable, convenient shopping experience, and hence Myer also needs to make its online sites more effective. Pricing Strategy of Myers The importance of pricing strategy can never be overemphasized in business. It is pointless to state that if an organization like Myers is speeding towards enhancing its revenue, and regaining its position, it must be able to adopt an effective pricing strategy. The management authority of Myers has rightly realized that if it continues with higher price strategy, it may end up suffering from low sale rate. Hence, the organization has rightly adopted the competitive pricing policy (Kumar et al., 2013). As a result of this strategy, if an Australian rival organization is offering any product at a cheaper cost than its counterpart in Myers, and if the store member of Myers, is able to verify the fact, then Myer will Price Match it. The strategy has enabled the organization offer goods at a highly competitive price that in turn can help in enjoying competitive advantage over other organizations. Again, apart from selling its products at reasonable prices, this strategy is also helping M yers to gain recognition among the masses, as an organization that does not overcharge from the public (Abhayawansa Guthrie, 2014). Competitive Forces Challenging the Position of Myers It has to be remembered that Myer operates in a highly competitive retail market in Australia, and if the organization fails to adopt the effective strategies, it can get negatively impacted by some of the most powerful domestic as well as international entrants of the market (Hingley et al., 2015). Myer has gained considerable popularity in market, especially because of its wide range of clothing and apparel collection, and hence the organization should be more focused to boost the sale of its clothes and dress products. The organization has recently adopted a strategy whereby Myer is able to offer highly fashionable, well-designed clothes at highly affordable rates. These clothes fall under a mid-market banner, and as a result, although the clothes are highly fashionable, these are surely affordable to a majority of the consumers. However, it is to be noted that despite the desperate efforts of Myer to regain its position, the organization is suffering from flat sales, ultimately l eading the organization lose its market value before the shareholders (Goodman Remaud, 2015). Figure 1: Myers Share Price Going Down Source: ("MYER", 2016) As it can be understood from the above graph, the value of the organization has been continually going down, as Myers, at present, is finding it tough to survive in the retail market of Australia. One of the major reasons why the organization is suffering from challenges in the retail market of Australia is that it is failing to establish its own identity, by selling its own brand. The very reason why organizations, such as Hennes Mauritz or Aldi are swiftly flourishing is because these organizations are selling home brands (Andrews, 2014). Myer is required to build its own brand, and it needs to sell its own products. Myer is assuming the role of a landlord whereby it is renting out space to other brands, and in the process it is more likely to end up as a shopping mall inside a shopping mall. It should start manufacturing its own products only, and it should sell the same in its departmental stores, as it will help it in building a stronger brand image and reputation. Major Competitive Issues Faced by Myer However, the organization at present is all set to boost its sales, as the CEO Umbers claimed that the organization is all set to boost its sale growth greater than 3% between the period of 2016 to 2020 ("MYER", 2016). Hence, for this reason, the organization has adopted an effective strategy that can help them offer better consumer satisfaction. Keeping this in consideration, the organization has not only invested a lump sum amount for Omni channel, but it has also started investing for providing the consumers with free Wi Fi and digital hubs in many of its stores. The organization needs to improve the consumer experience, and for that, it is not sufficient for Myer to open up a virtual selling platform (Armstrong et al., 2013). The organization needs to offer a highly integrated, multi-channel service to the consumers, so that the consumers can easily enjoy the re-development of the digital as well as online offers via its e-commerce site. The organization, keeping in mind the rece nt drop in sales, also needs to create consumer loyalty programs that will help the company retain its old consumers, while drawing the attention of the new ones. Providing free delivery to the consumers, on online purchase of products can be a discreet way of increasing consumer loyalty (Westcott Pendleton, 2013). Segmenting and Targeting Issues Faced by Myer Besides, in order to survive in the highly competitive market of todays world, an organization has to improve the quality of its service. However, Myer is one important example of a traditional Australian retailer that has failed to adopt innovation. As a result, it is terribly failing to provide high quality service or product information to the consumers (Cumming Johan, 2016). A major problem here is that Myer has failed to divide the consumer market according to demographic, psychographic or product use (Cross et al., 2015). The organization comes up as just another departmental store, which does not target or segment the market according to the demographic or lifestyle lines. For example, Zara has a definite targeted consumer market, and it produces most of its products targeting the 20 to 35 year old people. In absence of any such specific target market, Myer is losing out as it is not capable of enticing a particular section of consumers (Azizul Islam Jain, 2013). It has to b e remembered that targeting and positioning plays an extremely an important role. In case Myers fails to know what their consumers want, and when, the organization soon will be replaced by the emerging international retailers. Importance of Market Research to Prosper in Future: The major problem that Myers is facing is that it is gradually losing its relevance in the present market, and hence it is required to update itself according to the choice and expectations of the consumers (Vernon, 2012). The management authority, for this reason, must undertake market research, in order to understand its target market. In this context, it is noteworthy that the organization has already undertaken a few market research programs, with the purpose of identifying its key consumers (Czinkota Ronkainen, 2013). According to the Roy Morgan Data, the Australia retail market has mainly three kinds of consumers- high value consumers, who are very much brand conscious, fashion forward consumers who are known for leading the fashion pack, and those consumers who are willing to buy products at a highly affordable rate. Myers needs to produce its products, especially the garments, keeping in mind the needs of the three classes of consumers. The organization, at present is primar ily focused on selling branded products, the price of which is relatively higher (Chimhundu et al., 2015). Instead of promoting and selling other brands, the organization should focus on manufacturing and selling its own brands. It has to be remembered that due to high unemployment rate in Australia the country is facing an economic downturn that in turn has led to weak consumer sentiment (Andrew, 2015). The Australian retail landscape has undoubtedly changed in the recent few years. At present, the number of impulsive consumers has disastrously gone down, as nowadays, the consumers take time, compare prices, and then choose. The economic downturn and high rate of unemployment have greatly influenced the purchasing decision of the consumers, and hence the retail business of Myers will face a miserable end, if it does not engage in multichannel marketing, and invent new business models (Cleaver et al., 2015). Recommendations: As it is known, the target market of Myers has always been middle and upper middle class consumers of Australia, however if the organization is willing to flourish in future, it must learn how to expand and develop in other countries as well. Global presence is very important, as it will not only increase the scope of serving greater number of consumers, but will also help the organization in enhancing the brand recognition of the company as well (Tung Carlson, 2015). There is a variety of foreign retail stores in Australia which are dominating the retail sector, and since Myers is encountering much competition from them, it will be a discreet decision for the organization to merge with them. This tie up will not only help the organization in retaining its position in the retail market, but it will also need to establish its identity in foreign locations as well (Sutton-Brady et al., 2015). There is a variety of restrictions and government regimes that act as a strong impediment for the swift growth of Myers. For example, one major impediment is faced by Myers, because of the regulations on trading hours it is practically impossible for the organization to serve the consumers as per their convenience (Adhikari et al., 2016). Hence, the organization is likely to lose its position to the online retailers, until and unless it ensures digital success in its retail activities. Myers will be required to adopt a more consumer-oriented approach, whereby it would be able to serve the consumers via online as well as mobile channels. Again, in order to serve the consumers in a satisfactory way, the organization needs to challenge the traditional concept of digital market, and must introduce the idea of channel hopping, whereby a consumer can buy online, but at the same time he can be offered the option of trying out the product in the offline store, before making the payment (Shafritz et al., 2015). Myers is definitely making a huge progress with the introduction of seve ral attractive features to its online stores, such as gift voucher and wish list for the consumers. However, the organization should focus more on the problem of the underdeveloped distribution channel, as the organization serves only a few locations in Australia. Geographic expansion is much needed, if Myer wants to emerge as one of the most recognized departmental stores of Australia (Lessard et al., 2013). Conclusion: Myers has a huge prospect to flourish in future, and yet the organization must be very aware of the threats that may impede its growth. First of all, the entrance of a few reputed retail stores in Australia, is posing a serious threat to the existence of the organization. Hence, the organization must geographically expand itself, and enter into partnership with the recognized foreign retail brands, if it is willing to retain its position in near future. Amidst the economic slowdown and high unemployment rate, the organization will need to diversify its products and services, instead of sticking to the common retail products. Online and offline stores should be well-integrated, and the organization must move from a channel choice to a channel co-ordination strategy. It is needless to mention that Myers is already enjoying a strong brand presence and reputation in the Australian retail market, and hence with the help of innovative business model, and consumer-focused service, the organ ization can regain its position in no time. Reference List Abhayawansa, S., Guthrie, J. (2014). Importance of intellectual capital information: a study of Australian analyst reports. Australian Accounting Review, 24(1), 66-83. Adhikari, B., Duval, R., Hu, B., Loungani, P. (2016). Can Reform Waves Turn the Tide? Some Case Studies Using the Synthetic Control Method. Andrews, M. (2014). Leading on the edge. Australia's Paydirt, 1(213), 50. Armstrong, R. W., Stening, B. W., Ryans, J. K., Marks, L., Mayo, M. (2013). International marketing ethics: problems encountered by Australian firms. Asia Pacific International Journal of Marketing. Azizul Islam, M., Jain, A. (2013). Workplace human rights reporting: a study of Australian garment and retail companies. Australian accounting review, 23(2), 102-116. Chimhundu, R., McNeill, L. S., Hamlin, R. P. (2015). Manufacturer and retailer brands: is strategic coexistence the norm?. Australasian Marketing Journal (AMJ), 23(1), 49-60. Cleaver, M., Jo, M. S., Muller, T. E. (2015). Individualist vs. Collectivist Cultures: Shopping for Prestige in Australia. In Proceedings of the 1998 Multicultural Marketing Conference (pp. 530-534). Springer International Publishing. Cross, J. C., Belich, T. J., Rudelius, W. (2015). How marketing managers use market segmentation: an exploratory study. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 531-536). Springer International Publishing. Cumming, D., Johan, S. (2016). Ventures economic impact in Australia. The Journal of Technology Transfer, 41(1), 25-59. Czinkota, M. R., Ronkainen, I. A. (2013). International marketing. Cengage Learning. Goodman, S., Remaud, H. (2015). Store choice: How understanding consumer choice of whereto shop may assist the small retailer. Journal of Retailing and Consumer Services, 23, 118-124. Hingley, M., Lindgreen, A., Grant, D. B. (2015). Intermediaries in power-laden retail supply chains: An opportunity to improve buyersupplier relationships and collaboration. Industrial Marketing Management, 50, 78-84. Kumar, V., Sharma, A., Shah, R., Rajan, B. (2013). Establishing profitable customer loyalty for multinational companies in the emerging economies: a conceptual framework. Journal of International Marketing, 21(1), 57-80. Lessard, D., Lucea, R., Vives, L. (2013). Building Your Companys Capabilities Through Global Expansion.MIT Sloan Management Review,54(2), 61. Minahan, S. M., Huddleston, P., Behe, B., Fernandez, R. T. (2013). Conducting field research in retail stores: A meandering path to a successful research project. The International Review of Retail, Distribution and Consumer Research, 23(2), 189-203. MYER. (2016). www.myer.com.au. Retrieved 26 August 2016, from https://www.myer.com.au Shafritz, J. M., Ott, J. S., Jang, Y. S. (2015).Classics of organization theory. Cengage Learning. Sutton-Brady, C., Kamvounias, P., Taylor, T. (2015). A model of supplierretailer power asymmetry in the Australian retail industry. Industrial Marketing Management, 51, 122-130. Tung, B., Carlson, J. (2015). Examining determinants of cross buying behaviour in retail banking. International Journal of Quality Reliability Management, 32(8), 863-880. Vernon, P. (2012). Shopping Towns Australia. Fabrications, 22(1), 102-121. Westcott, M., Pendleton, A. (2013). Private equity and labour management in Australia: The case of Myer. Journal of Industrial Relations, 55(5), 723-742.
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